Good Housekeeping Competitions Are Ending - Big Changes Coming On July 31st

If you regularly enter Good Housekeeping competitions, there's some important and sad news: Good Housekeeping’s competitions are closing permanently on July 31st 2025.

It's not just a one-off change, it’s part of a much broader move by publishing giant Hearst UK to retire all prize draw pages across its lifestyle magazine brands which include popular UK magazines like Red, Elle, Cosmopolitan, Men's Health and Women’s Health. For loyal readers and compers alike, this marks the end of a familiar and much-loved feature.

Here’s everything you need to know before the doors finally close.

Good Housekeeping Competitions Shutting Down for Good

From product bundles to home appliances and luxury treats, Good Housekeeping has long been a go-to source for monthly high-quality giveaways. Their dedicated competitions page offered trusted prizes, easy-to-use entry forms, and regular draws for readers in the UK.

But, from July 31st, those chances to win will be no more. Hearst UK, the publisher behind Good Housekeeping, is permanently closing all of its magazine competition pages, including those for:

• Good Housekeeping
• Red
• Elle
• Cosmopolitan
• Women’s Health
• Men’s Health
• Country Living
• Prima
• House Beautiful
• Runner’s World

These sites have hosted hundreds of free-to-enter competitions over the years, with prizes ranging from Dyson vacuums and cookware sets to hotel breaks, spa days and designer handbags.

The sites have sent emails to their userbase confirming that these winning opportunities will end on Wednesday July 31st 2025 and there will be no new competitions to follow.

Why Is Good Housekeeping Closing Its Competitions?

There’s been no formal announcement on the Good Housekeeping website itself, but industry watchers and comping communities have speculated on the reasons:

• 1. Changing Digital Strategy - As media habits evolve, publishers are investing more in social media, content partnerships, and influencer marketing. Traditional webform competitions may no longer align with their commercial goals, but we're still hoping that they will make a comeback!
• 2. Lower Engagement - Over time, the number of people entering magazine competitions may have dropped, especially with so many other prize opportunities now available online and via apps.
• 3. Cost-Cutting and Admin - Running competitions, especially across multiple brands, involves a lot of behind-the-scenes work: sourcing prizes, managing entries, verifying winners, handling GDPR compliance. Closing these sections could be part of a wider streamlining strategy, although there are websites such as Gleam that can manage viral contests and social giveaways for a reasonable cost.

Whatever the causes, it’s clear that this is a final phase-out rather than a temporary pause and we're certainly going to miss them all!

What the Comping Community Thinks

Good Housekeeping has always been seen as a trusted, premium competition provider. The prizes were relevant, high-quality, and most importantly genuine. So it’s no surprise that many long-time entrants are disappointed.

Many compers view Good Housekeeping competitions as being amongst the best, looked forward to seeing new ones, and appreciated being able to enter with confidence, with no dodgy T&Cs or spam.

The warning signs have been there for a little bit with fewer new competitions, outdated listings, and less variety over the past few months, but the news still feels like the end of an era for many.

What Should You Do Before July 31st?

If you’ve been meaning to enter some of Good Housekeeping's current competitions, or those on their sister sites, now’s the time and here’s how to make the most of the final few days:

Visit the official Good Housekeeping competitions page and enter every live draw. Many are free and require just a simple form.

Don’t skip other Hearst titles as Red, Elle, and Cosmopolitan as they often have overlapping or different prizes still available.

Check closing dates carefully, most will end on the 31st but some may end sooner.

Watch out for entry limits as some require newsletter sign-ups or limit entries to one per household.

Once the deadline passes, these competitions will disappear, and no new ones will be added.

Will They Be Back?

At this stage, there’s no indication that Good Housekeeping or Hearst will relaunch competitions in a new format, although they may experiment with the occasional giveaway on Instagram or as part of advertiser campaigns.

More likely, we’ll probably see Hearst focus on:

• Paid subscriptions
• Premium content
• Brand partnerships
• Digital advertising

So, while the main comping portal may be going away, be sure to keep an eye out for seasonal giveaways or sponsored contests via email or social channels.

Where Can You Find Great Competitions Now?

With Good Housekeeping and friends bowing out, now’s a great time to bookmark other trusted and free competition sources. Here are a few we recommend:

• 1. CompetitionsToday.co.uk - We share daily updates on new UK competitions, including entry links, closing dates, and prize highlights - all free to access.
• 2. Newsletter Comps from Brands - Sign up to your favourite retailers' email lists - M&S, Boots, John Lewis, Jet2holidays and others often include hidden competitions just for subscribers.
• 3. Social Media Competitions - Instagram and Facebook are home to a growing number of authentic (and some not-so-authentic) giveaways. Follow brands, small businesses, and creators in your niche and look for verified accounts.
• 4. Local and Regional Competitions - Local newspapers and radio stations often run prize draws with excellent odds and fewer entrants.
• 5. Comping tips - A stand out for us in this space is the SuperLucky website that's run by the amazing Di Coke who's a serial prize winner, dedicated to all things comping, and helps thousands of others to win too!

Final Thoughts

The closure of Good Housekeeping competitions, along with those from other beloved Hearst brands, marks a turning point for UK compers. For many of us, these magazine draws were part of a regular routine: a way to unwind, to hope, and sometimes to win.

While it’s disappointing to see them go, the world of competitions is always evolving and there'll always be many new opportunities just around the corner. Take this as a reminder to enter those final few draws before Wednesday July 31st, and start exploring the wider comping world waiting out there.

Who knows, your last Good Housekeeping entry might just be a prize-winner. Good luck!